National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Business Plan for Foundation of Store
Urbanská, Barbora ; Luňáček, Jiří (referee) ; Bartoš, Vojtěch (advisor)
The bachelor thesis focuses on the business plan for setting up a pralines-shop in Pardubice. In the first part there are stated the theoretical foundations of the business plan. The developed business plan is based on market analysis and marketing research. It also includes a marketing plan, an implementation plan and a financial plan for following years of business. In conclusion, the busines plan is evaluated by return methods.
Business Plan for Foundation of Store
Urbanská, Barbora ; Luňáček, Jiří (referee) ; Bartoš, Vojtěch (advisor)
The bachelor thesis focuses on the business plan for setting up a pralines-shop in Pardubice. In the first part there are stated the theoretical foundations of the business plan. The developed business plan is based on market analysis and marketing research. It also includes a marketing plan, an implementation plan and a financial plan for following years of business. In conclusion, the busines plan is evaluated by return methods.

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